This article originally featured on Blooloop.
Magic Memories, a global leader in experience capture for the attractions industry, together with Layered Reality, has announced a new partnership at the immersive attraction, Gunpowder Plot: A Tower of London Immersive Experience.
Magic Memories’ MAGIC OS platform aims to improve guest interactions and memories in today’s experience-focused environment. Visitors can create personalised, multimedia keepsakes that carry the experience beyond the venue. In addition to capturing moments, this cutting-edge mobile-first technology turns them into shareable stories, increasing brand reach on social media.
Immersive storytelling
Gunpowder Plot: A Tower of London Immersive Experience has swiftly become a must-see attraction in London, transporting guests into the centre of one of England’s most notorious conspiracies. Using a combination of live performers, VR, and finely built sets, visitors are taken back to the turbulent year of 1605 and can feel the suspense and drama of the time.
Matt Towner, head of operations at Layered Reality, says: “Our mission has always been to create unforgettable, multi-sensory experiences that resonate on a deeply personal level. Magic Memories’ expertise in product innovation and their passion for storytelling perfectly complement our immersive narratives. We’re thrilled to offer our guests a new way to engage with history, turning fleeting moments into lasting memories.”
Shaun Moroney, EME business development director of Magic Memories, adds: “This partnership is a powerful alignment of two brands dedicated to immersive storytelling and next-level customer engagement.
“Magic Memories thrives on creating emotionally resonant experiences that guests are eager to share. By integrating our technology with Gunpowder Plot’s immersive journey, we are setting a new standard for how attractions can deepen visitor connections and drive brand loyalty.”
Magic Memories recently announced the opening of its latest attraction, Giants of the Past, in collaboration with Plantasia Tropical Zoo, operated by Parkwood Leisure. This state-of-the-art exhibition launched in July and takes guests on a journey to the time of prehistoric giants., highlighting the extraordinary relationships between ancient creatures and their modern relatives.
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